Full-Funnel & Script Generator

Fill in an agent's answers once. Get twelve ready-to-film scripts — Attract, Educate, Convert, and Retain, including two written specifically for sellers and vendors — plus personality and positioning scripts that make the pack sound like no one else's, and a monthly posting calendar.

01 — Agent & Brand Basics

Full name (on-camera)

Brokerage / agency

Suburb(s) / areas served

Years of experience

Describe your on-camera style in 3 words

02 — Local Area Expertise

What infrastructure or development is happening in your area right now?

3 lifestyle draws of your area (dining, transport, schools, parks)

Nearby destinations/getaways within a short drive

03 — Niche & Differentiation

#1 mistake you see sellers or buyers make

What do past clients say makes you different?

Your pricing / appraisal philosophy

04 — Trusted Vendor Network

Trusted painters, stylists, gardeners, or photographers you refer clients to

05 — Social Proof

A recent result you can share

A client testimonial or quote (with permission)

06 — Tone & Style

On-camera personality

Any phrases or sign-offs you already use

07 — Personality & Origin Story

This is what actually makes someone memorable. Generic tips get scrolled past — a real story doesn't.

Why did you get into real estate? What's your origin story?

A specific client moment you're proud of — what happened, and why it mattered

How do past clients usually describe you, in their own words?

One thing you believe about real estate that other agents might disagree with

Your personal connection to the area — why do YOU live or work here?

A phrase or saying you find yourself repeating to clients

What do you do outside of work? (hobbies, family, community)

If a client explained in one sentence why they chose you over another agent, what would they say?

08 — Community & Trust Signals

Local groups, sponsorships, schools, or charities you're involved with

Any awards, rankings, or media features?

Your responsiveness promise

09 — Seller & Vendor Focus

These answers drive two scripts written specifically to speak to someone deciding whether to list — not buyers, not browsers.

What's the #1 fear or hesitation a seller has when deciding to list?

What's the most common objection you hear from vendors, and how do you handle it?

What matters most to your typical seller — highest price, fastest sale, or least stress?

One thing you wish every seller understood before listing

10 — Goals & Capacity

Primary goal

How often can you realistically film?

Compliance / disclaimer requirements